Tonal
Developing intelligent design for smart fitness
A leader in at-home smart gym equipment, Tonal optimizes a combination of cutting edge machine learning and expert-led exercise science to provide top tier athletic training to consumer audiences. Live training with expert coaches, digital content mapping multi-week programming, and high performance hardware with an over 200lb resistance capacity combine to actualize the brand commitment: Be Your Strongest.
Since its founding 2015, Tonal has emerged as an all around, professionally endorsed market leader, with partnerships in the NBA, WNBA, PGA, and more; powerful human-centered design and high member satisfaction rates led to securing Series E funding of $250M in 2021, prompting exploration of new concepts for high tech personal fitness.
Design
Tonal represents both a singular, complex smart fitness product and a family of compatible accessories and future potential developments. As a product with a high weight resistance capacity, it requires the design specificity and safety precautions of heavy equipment, while maintaining visually appealing aesthetics of a home product.
Human-focused ergonomic design is fundamental in the design of smart exercise equipment that promotes positive user experiences and reduces risk of athletic injury.
Design thinking at large champions a synergy between research and hardware design that allows innovative product development from discovery stage through production.
Contributions
Future hardware design strategizing fresh, human-centered concepts
Research and development in ergonomics leading innovation, design direction
Visual Brand Language unifying master document cohering hardware products
Cross-functional collaboration aligning design thinking through executive leadership, program management, engineering, supply chain, and stakeholders
Storytelling and ideation driving brand development through sketching, rapid prototyping, CAD and photoreal visualization
Agile brainstorming leading and synthesizing teams to tackle challenges
Outcomes
Hardware products developed for future release
Fresh innovation is confidential. Contact me to dive deeper
3
Approx. cost down in designing next generation
27%
Key design principles establishing Tonal’s first cohesive Visual Brand Language