Design Thinking and Strategy
Over the course of my career I have gained passion and expertise in human centered design processes. At Tonal, I led initiatives to push the edge of future strategies by solidifying the processes that design new products, services, and ventures that customers love, and that drive profitability. In this role I sought to infuse human-centered design into company wide culture, enabling true customer-centricity.
What is Design Thinking?
In partnership with business and technology, Design Thinking is a human-centered design approach all about cultivating deep empathy with the people you’re designing for; generating ideas; building prototypes; sharing what you’ve made together; and eventually, putting innovative new solutions out in the world.
As a Design Thinking catalyst my role includes being a partner of innovation for product teams and introducing and infusing human-centered design into the corporate culture
Contributions
Leading cross functional teams in designing, organizing and implementing company wide Design Thinking initiatives
Designing and organizing an offering of human-centered design workshops for cross functional partners to learn, practice, and apply key methods and tools
Presenting and collaborating with Executive Leadership to redefine how the organization thinks and solves problems
Facilitating future forward strategic product development
Leading discovery focused brainstorms, workshops and projects for both design and cross functional creative teams
Outcomes
Cross-functional team members strategically incorporated in Hackathon
Contact me to dive deeper
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Discovery initiatives led combining ID, UX, and Creative teams
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Dungeons and Dragons campaign completed skillfully by Design Team