Bosch
Toughening up precision tools
Feedback from the field was that Bosch laser tools were not built for the USA- the initial design was hard to use with gloves and minimally impact resistant; overall, the tools were too precious to endure demands of a common worksite. Through several rounds of user-feedback driven brainstorms, a European product that was suffering in an American market was revamped. The redesign found the perfect balance between precise and rugged.
Design
I led and facilitated a discovery process with our client and uncovered and utilized insights from trade professionals to create a product that expresses the Bosch brand and tool intelligence while being tough enough for any job
The final product family features a roll cage TPE design on the laser, large surfaces with embossing chamfers, and structural details to simultaneously create an ergonomic grip and rugged look.
Contributions
Led multiple discovery activities and brainstorming sessions with the client
Utilized customer insights to define next-gen features
Human focused ergonomic prototyping and development
Product visualization - Sketching, rendering, and CAD
Presented and communicated with key stakeholders
Outcomes
4
Bosch portfolio products with ergonomic and durable design
3
Months of onsite interviews feeding an intensive R&D process
4.9 stars
Received in online reviews: The most beloved Bosch laser tool
